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/ˈʃɒpkiːpɚ/ · noun
A trader who sells goods in a shop, or by retail, in distinction from one who sells by wholesale, or sells door to door..
The retail trade of the borough also suffered, for the shopkeepers found it difficult to attract the occupiers of the luxurious villas fast rising on Surbiton Hill, and the shops erected near the station [in Surbiton] made the competition still more keen.
Use shop keeper when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Shop keeper means A trader who sells goods in a shop, or by retail, in distinction from one who sells by wholesale, or sells door to door..
Common synonyms include storekeeper, tradesman, market keeper.
The opposite depends on the specific sense.
The retail trade of the borough also suffered, for the shopkeepers found it difficult to attract the occupiers of the luxurious villas fast rising on Surbiton Hill, and the shops erected near the station [in Surbiton] made the competition still more keen.
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